Privacy Policy

Introduction

The Cambridge Software Guide (operated by Cambridge Kinetics Ltd, "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website cambridgesoftware.com and use our services.

Information We Collect

Information You Provide

We may collect information you voluntarily provide when using our services, including:

• Contact information: Email address, company name, and job role when you request your assessment results or sign up for updates.
• Assessment data: Your responses to our Operations Health Check questions.
• Calculator inputs: Business metrics you enter into our ROI Calculator.

Information Automatically Collected

When you visit our website, we may automatically collect certain information, including:

• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website
• IP address (anonymised)

How We Use Your Information

We use the information we collect to:

• Provide and improve our assessment and calculator tools
• Send you your personalised results and recommendations
• Send you relevant content and updates (if you've opted in)
• Analyse usage patterns to improve our services
• Respond to your enquiries and provide support

Data Storage and Security

Your assessment data is stored locally in your browser using localStorage. This means your assessment progress is saved on your device only and is not transmitted to our servers until you choose to submit your email address to receive your results.

When you provide your email address, your assessment results and contact information are securely stored on servers located in the United Kingdom. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

Third-Party Services

We may use third-party services that collect, monitor, and analyse data:

• Analytics: To understand how visitors use our website and improve our services.
• Email services: To send you your results and any updates you've subscribed to.

These third parties have their own privacy policies and we encourage you to review them.

Cookies

Our website uses essential cookies to enable core functionality. We may also use analytics cookies to understand how visitors interact with our site. You can control cookie settings through your browser preferences.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of any inaccurate data.
• Erasure: Request deletion of your personal data.
• Portability: Request transfer of your data to another service.
• Objection: Object to processing of your data for certain purposes.
• Withdraw consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@cambridgekinetics.com.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Assessment data linked to your email is retained for up to 24 months unless you request earlier deletion.

Links to Other Websites

Our website may contain links to other websites, including kinabase.com and external resources. We are not responsible for the privacy practices of other sites. We encourage you to read the privacy policies of any linked websites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us.

For data protection enquiries, you may also contact the UK Information Commissioner's Office (ICO) at ico.org.uk.